Amorim's Critical Error? Taking On The Executives and an Unassailable Executive Tier

Iturns out Ruben Amorim was able to withstand losing against Grimsby. Survive a decisive continental showpiece against one of the worst Spurs sides in living memory. He could survive losing at home to domestic rivals, finishing 15th, his rigid approach, squandering some of the club’s best homegrown talent, the 32% win rate, labeling the squad the worst the club has ever seen. Yet, there existed a single opponent against whom the Portuguese coach was not permitted to tango. You come at the sporting director, you had better succeed.

Unfortunately, like many a top-flight defender in Blackburn’s title-winning 1994-95 season, Amorim took on Jason Wilcox and seems to have missed. The most casual observer will notice the paradoxical situation: a coach who frequently berated his squad for losing individual battles crumbling in the face of the white heat and formidable presence of a the Premier League’s most feared sporting directors.

And frankly, this whole bruising episode seems to paint the director in a different perspective. Perhaps it might have been tempting, given his nine months of experience at Southampton, to regard Jason Wilcox as little more than a drudge in the United exoskeleton: an individual who owed his position largely to his close relationship with his former boss Omar Berrada rather than any demonstrable skill. How wrong everyone was. In brilliantly outmanoeuvring the club's celebrated head coach, just as he bested the unfortunate a previous executive before him, Jason Wilcox has demonstrated as one of the sport’s true generals: a strategic mind that the club's competitors will now be rightly wary.

The Tactical Clash Over Formation & Ideology

To illustrate, it was the director , after having been part of the leadership that hired the rigid 3-4-3 advocate the coach in the first place, was instrumental in attempting to convince him to abandon his favored formation. Naturally, these entreaties were resisted. But perhaps such directives carry more weight when delivered from the mouth of a man the unimpeachable football pedigree he possesses, holder of three England caps and a contributor to a title-winning side decades past.

Maybe eventually Jason Wilcox may be persuaded to explain his thought processes to the rest of us. Maybe one day he might be asked regarding why the coach is walking away with full compensation, without any penalty clause in place. The director speaks rarely in public, and with very good reason. The real thinkers in football – men like Jason Wilcox – function on a plane exceeding our mundane comprehension. Were he to speak, most likely we would perceive would be ultrasonic blips and four-dimensional whirring. Desiring an explanation is not quite equivalent to being prepared to comprehend it.

Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo at right wing-back.
The club's co-owner has allegedly proposed utilizing the attacker at right wing-back. Photograph: Getty Images

The Ultimate Authority Behind Command

Naturally, in training our focus on the sporting director we are obscuring the real power behind the club's current leadership. The director is, after all, merely executing the directives of his line manager Sir Jim Ratcliffe, who in private has made very clear his desire for a back four. According to reports, Ratcliffe has also proposed playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for the club to embrace analytics and metrics. According to ESPN, in an executive meeting soon after his investment, he announced that United’s style of play “shall be determined in this room”.

Ultimately, Ratcliffe is a specialist in this technical football matters, drawing from his background in industry and sailing. Most importantly he is incredibly rich, and as we all know, the rich are the best of us: more perceptive, more wise, more tactically astute, simply better. Who else would you trust to manage a strategic plan of cost-cutting, the construction of a modern arena that appears a lot like an abstract design, the acquisition of Benjamin Sesko?

The New Soccer Order: Directors Over Managers

This represents a shift we are increasingly seeing at the elite levels football. Historically, clubs foolishly entrusted major sporting choices to low-level employees like managers, talent spotters – players themselves. Perhaps it was once feasible for an up-and-coming, innovative manager with ideas and drive to go into an organization and implement their plan supported to fruition. But how many businesses have these guys established? What number of mass redundancies have they overseen? Better by far to invest the real power where it belongs: the leadership tier, the open-necked shirt brigade, the individuals with the jaw-dropping LinkedIn profiles. Better by far to decide the tactics in the boardroom and appoint a coach who can tailor their offering to suit. If coaches were formerly chefs, they have become more akin to Deliveroo drivers: not really responsible for the product, but still ultimately answerable if it arrives poorly or fails to meet standards.

Nowadays, their job has become not about crafting the philosophy and more about marketing it: the receptionist on the front desk, the visible figurehead for a club they can do little to influence. Enzo Maresca takes a squad of very young players into Europe and secures two medium-sized trophies, and essentially is dismissed for talking. Wilfried Nancy finds his standing damaged while those individuals who hired him live to blunder another day.

The Neoliberal Game: Accountability Only for the Few

And possibly on some microcosmic level this is simply corporate governance at work: the elevation of a privileged elite who are infallible, whose choices remain sacrosanct, whose errors can invariably be resolved by sacking without justification. Hire the 3-4-3 coach only to fire him for using too much that system. Bring in the process guy and then bin him for requiring too long. And above all show gratitude; for your modest season ticket price rises, for your new player acquisitions, for the fact that the grownups – however well qualified – are in charge.

Erin Wade
Erin Wade

Tech enthusiast and writer with a passion for demystifying complex innovations and sharing actionable insights.